How Sports Organizations are Maximizing Customer Loyalty via a Centralized Fan Experience
The level of technological advancement in sports organizations varies widely, affecting their ability to achieve business objectives effectively. Some, like clubs, leagues, or federations, excel in fan engagement, operational efficiency, and diverse sponsorship activations due to their robust digital arsenal. However, others struggle to integrate technologies cohesively, highlighting challenges in digital transformation. Achieving digital maturity […]
Digital Audience Growth | How to Integrate a Social Media Strategy Into the Fan Funnel
Driving fan engagement and local participation is a continual challenge for International Federations (IF) and national governing bodies, especially during Olympic and Paralympic years. While striving for medal victories spotlights “lesser-known” sports every four years, it’s also an opportunity to attract newcomers to emerging disciplines, both domestically and internationally. The digital revolution in sports, fueled […]